William Arruda Contributor

When Tom Peters coined the term “personal branding” in his prophetic article “The Brand Called You” in 1997, he was describing a world of work where employees think of themselves as brands and use all the same assets, resources and tools that corporate brands have to remain relevant and achieve their goals. Well, nearly 20 years later, Mr. Peters’ vision is coming to fruition, spurring many exciting trends for 2015.

http://www.forbes.com/sites/williamarruda/2014/12/02/the-hottest-personal-branding-trends-that-will-impact-your-success-in-2015-part-1/